Shuddhi Jewels, a joint venture between the Gitanjali Group and
India's Minerals and Metals Trading Corporation (MMTC), kicked off the
Sampoorna Vishwas campaign with actress Ameesha Patel as its brand
ambassador. The campaign was conceived by JWT and incorporates a
traditional feel for both the print display and television
advertising spots. 
Patel
was featured at the campaign launch dressed as a newlywed who was
adorned with a gold necklace from the wedding collection. ''The name
Shuddhi itself signifies purity and inspires trust. Each piece of
jewelry available at Shuddhi Jewels assures purity and quality that is
unsurpassed. The collection of gold and diamond jewelry at Shuddhi
Jewels, whether traditional or contemporary, will enhance the beauty of
any woman,'' Patel said.
Shardah Uniyal, the vice president of
marketing for Gitanjali Group, added, “Shuddhi, as the name goes, means
pure. The new Shuddhi campaign, shot with Ameesha Patel as the leading
lady, is a story depicting day to day instances in the life of a
newlywed couple. The TV conveys that relationships should start on the
fundamentals of trust and purity, which is Shuddhi Jewels’ brand
proposition as well. Ameesha was a natural fit for the brand for her
natural beauty, versatility, intelligence and of course her love for
quality jewelry.”
Shuddhi Jewels creates contemporary creations
and traditional ornaments in pure gold, along with diamond and fashion
jewelry. The company caters to women who prefer traditional, heavy gold
jewelry.
Our actress has been spotted with a mystery hunk of late
Ameesha Patel has been recently spotted with a new boy at various places including at her production office in the suburbs.
Now before you raise your eyes the new boy will be launched in her home production.
According to a source, “Ameesha and Kuunal Goomar (her business partner)
have zeroed down on two actors. One is a newcomer and the other is from
the industry who has already done some great work. Both are said to be
very good looking boys.”
The source adds, “The young boy is a 26-year-old successful model.”
Ameesha clarifies, “I can’t answer anything as of now but very
soon we will announce the project details. All I can say is Kuunal and I
are very excited. Kuunal’s vision as a producer is very refreshing and
he wants this film to be very youthful and fresh. God willing, if all
goes well, audiences will love our film.
It will have all the
possible masala content, locations, great actors, fresh faces and super
songs for today’s audiences. It will also have emotions, comedy and
romance.
Arrey baba what more do you want?” she ends laughing
On a parting note she adds, “In a nutshell, it will be an out-and- out entertaining film.”
Ameesha Patel's
pet project, 'Desi Magic', will see a recreation of the 1980s hit track
Ek, Do, Teen. The film will mark the debut of DJ Aqeel as a music
composer in Bollywood. Sung by ShreyaGhoshal, the new version of the song is said to sound young, at the same time retaining the essence of the 80s.
Ameesha says, "We tried to recreate that song for several months, but were not satisfied. Aqeel's
version grabbed our attention and we decided to go ahead. It sounds
very clubby and will go down very well with the Punjabi girl that I
play."
Producer Kunal Goomer adds, "Shreya's rendition
has lent it some naughtiness. In fact, she also sung a slow number that
has been composed by Lalit Pandit." DJ Aqeel is happy with his work so
far. He says, "I knew I could deliver, but neither did I go to anyone
nor did any filmmaker approach me. So, when Ameesha and Kunal gave me an
opportunity, I agreed. I am happy to be making my debut as a music
director."
Ameesha Patel and Neil Nitin Mukesh are gearing up for their next
release Shortcut Romeo that releases in June. The stars are going all
out in doing whatever is needed for the publicity for their film.
Producer and director Susi Ganesh has a big campaign lined up for the
promotional activities of Shortcut Romeo from US to UK to all over
India
The team has full faith in the film’s content. They feel it has the
masala to attract all categories of the audience from the masses to the
classes. The film is a total entertainer with heavy thrills as the high
point of the film. Neil and Ameesha recently shot a lavish song for the
film. The stars feel that Shortcut Romeo will not only be known for
their performances but also for its commercial aspects the need of the
hour for any project.
"Publicity today plays a huge part in the success of a film along with
the content. This film has the potential to achieve that. The kind of
promotional activities we have planned like worldwide premieres will be
on a large scale,” says Susi. Incidentally Susi and Kuunal Goomer
(Ameesha’s business partner) are close friends. Susi has tremendous
respect for Kuunal’s vision where creativity is concerned. He feels that
together they will take Shortcut Romeo to a next level with the support
of Neil and Ameesha
Meanwhile, Ameesha will be busy with her
own home production Desi Magic and another project with her favourite
co-star for the next five months. She has a hectic schedule ahead with
three releases already in her kitty this year.
Shuddhi Jewels, a joint venture between Gitanjali Group, the world’s
largest integrated branded jewellery manufacturer-retailer, and MMTC
Ltd, a Government of India enterprise, today announced the launch of
‘Sampoorna Vishwas’ campaign with Ameesha Patel as its brand ambassador.
With the new campaign, the brand reinstates the assurance of purity and
quality offered to its consumers through its products.
In the TVC, Ameesha Patel, dressed beautifully as a newly married woman
adorned in a glittering gold choker set from the wedding collection,
lets go of her fear and embraces purity and trust to give a beautiful
start to her relationship. The campaign, conceptualized by JWT, has warm
tones and earthy feel and is set against a traditional backdrop. While
the print campaign has been shot by Vishesh Verma, the TV campaign has
been shot by director Atul Manjrekar. The campaign, running amongst
leading Indian publications and leading TV channels, is just one of many
initiatives in a multi-pronged consumer campaign that Gitanjali Group –
MMTC Ltd. will roll out this year for Shuddhi Jewels.
Commenting on her association with Shuddhi Jewels, brand ambassador
Ameesha Patel stated, “The name Shuddhi itself signifies purity and
inspires trust! Each piece of jewellery available at Shuddhi Jewels
assures purity and quality that is unsurpassed. The collection of gold
and diamond jewellery at Shuddhi Jewels, whether traditional or
contemporary, will enhance the beauty of any woman.”
