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Saturday, June 16, 2012

In Rememberance : Eleven years of 'Gadar: Ek Prem Katha'.

Gadar Success Theater Celebration

Boxoffice Reception :
Gadar was nominated for several awards. The film grossed an estimated INR135 crore and is currently the seventeenth highest grossing Bollywood film. According to Box office India, around 4 crore tickets of Gadar were sold during its theatrical run while films like 3 Idiots and Dabangg sold around 2.5 crore tickets.[4] The film had grossed Rs. 75 lakh nett in Delhi/UP in its 10th week, which was higher than any second week nett gross at that time.[4],.The adjusted gross of the movie is whopping amount of Rs 286,55,00,000.It is also highest grossing movie of the year as well as decade.This was mainly due to the unparalleled business it gathered from B and C centres across India. The reactions by the public at the theatres where the film was playing had not been seen before and also have not been seen since.Gadar Ek Prem Katha released on 15th June 2001 left the trade stunned. There had been mega blockbusters just a few years back like Hum Aapke Hain Kaun and Dilwale Dulhania Le Jayenge but these were small releases and prints increased gradually but with Gadar it was a full blown release of 350 prints and never had anybody seen collections remain this high for such a big release.The first week opened to around all India 7.25 crore nett collections without West Bengal where the film was not released. The film had a massive release but prints had to be added in week two due to demand and with West Bengal seeing a release the collections went up to 8.25 crore nett. The third week was 7.50 crore nett. In its tenth week it was still bringing in around 2.50 crore nett with most of its prints still in play. Never had a film with such a big release held up this strongly.In its 10th week the film had a billing of 75 lakhs nett in Delhi/UP and this was higher than what most films did in their second week at that time. In fact a hit film which was released alongside, Lagaan had that 75 lakhs nett billing in the third week of its run. At many centres, it still holds lifetime theatre records ten years after release.
Even today, Gadar finds it's way to a theatre a for re-run at some theatre every month. It's a favourite with exhibitors in UP, Bihar, MP and Rajasthan who mainly do re-runs at their theatres. The other major hits released in that period like Kaho Naa Pyaar Hai, Mohabbatein, Lagaan and Kabhi Khushi Kabhie Gham hardly ever get a repeat run probably because they do not have the same repeat value for the masses.

Ameesha Tweeted : Thanks evryone for all the warm wishes on GADAR's 11th year anniversary 2day..truly a remarkable film that indian cinema has seen..I just loved the script when I heard it..I went by my heart n instinct n didn't listen 2 people who said don't do gadar.it was madness in theatres..fites for tickets n overcrowding..v rarely do these things happen.gadar created revolution.t did over 200crs officially then so imagine what it wud b in todays time.feel proud 2 act in such films. Sadly they don't get made anymore.GADAR record Boxoffice collection around 4Crore tickets of Gadar were sold while films like 3 Idiots and Dabangg sold around 2.5Crores tickets. Even today,Gadar finds it's way to a theatre for re-run at some theatre every month in UP,Bihar,MP,n Rajasthan .I love period films n indian attire.wud love to do one as well..wish our filmmakers wud make such cinema